Uses and gratification is a theory formed by both Blumer and Katz the theory suggests audiences search for specific genre film or texts to suit their personal needs. The theory assumes that audiences are not influenced in the media they consume, but actually have a very active role in deciding what they consume, alongside this the theory suggest they also chose how to interpret the information themselves. According to this theory there are four basic needs. They are the following:
• Personal Relationships – Where media is used to fulfil their need for companionship and form relationships with others.
• Surveillance – Use media to find out information and events or current affairs that are going on around us, for example newspapers or the news.
• Diversion – Where the audience use media as an escape from everyday life and problems they have in order to relax.
• Personal Identity – Where the media is used by the audience to find out about themselves, where some characters can be related with.
Within our production we will allow our target audience to follow diversion and escape from their everyday troubles to be engaged with our film. This is because we aim to capture their attention as they follow our production.
