The population is divided into 6 socio-economic groups or social grades ,which are based on the occupation, or job. These 6 groups are:
A- Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon
B - Intermediate managerial, administrative, professional e.g. bank manager, teacher
C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person
C2 - Skilled manual workers e.g. electrician, carpenter
D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger
E - Casual labourers, pensioners, unemployed e.g. pensoiners without private pensions and anyone living on basic benefits
Our Target Audience will be based around the socio-economic groups C1, D and E as these groups consist of the supervisory, skilled and unskilled manual workers. We believe that all 6 socio-economic groups will be able to watch our films but it will appeal to those stated above due to it being a low budget film and may not suit the tastes of those within the higher managerial, administrative groups.
